Growth Hacking harnesses Big Data to build your business.
Did you know? For every $92 a marketer spends driving traffic to their website, they spend, on average, only $1 driving the traffic to conversion once they are there. For small businesses, that figure is closer to $0. Crazy, right?
Growth Hacking is the equivalent of giving your web visitors a private tour guide instead of just throwing them a map and hoping they find their way. Growth Hacking your business can help you understand how customers perceive you, why they make the decisions they do, when they do, and how you can connect with them online as effectively as if they walked in your door. Hiring a Growth Hacker will help you decode the language of your consumers and respond in meaningful and profitable ways.
Your success is our success, plain and simple.
It’s not about you. It’s about them.
We reject gut instincts and guesswork. We reject ego and traditional media mantras.
Growth Hacking is about making well-considered, strategic moves that drive business in response to consumer data. It’s an ear to the ground and a finger on the pulse of your consumers. Growth Hacking isn’t about luck or snappy ads. It’s data, pure and simple.
Data-based decision making will help your small business compete and out-maneuver the competition.
At our core lies the Scientific Method.
Observation – Measurement – Hypothesis – Experimentation – Refine/Reject/Repeat.
The only difference? In science, you might actually reach a conclusion or Theory. In Growth and Marketing, we aren’t so lucky. Technology is always changing. User habits and trends are always changing. You never know everything. Tomorrow is always a new day and a new way. Growth Hacking is your secret weapon to keep ahead of the curve and responding to market changes in real time.
FAQ
- Where do you get the data?
- We get it from you, or your systems, actually. We will use a collection of online systems that track data from your web traffic and your marketing activities to develop a hypothesis and design experiments.
- What is an experiment?
- It can be anything that tests how users actually engage with you in the digital world. How are they reacting to your ads? Are they only clicking into one area of your website? Do they fill a shopping cart and then leave before they make a purchase? Do you have a 50% bounce rate? We will look at your unique data to determine what questions we should ask and then design strategic tests so you can optimize all of your traffic, and ultimately boost the bottom line.
- How long does it take?
- Every business is different. Depending on the level of complexity of the website and product portfolio, the traffic, your marketing activities, and the available data channels the time for optimization can vary greatly. However, if you don’t have a full year to commit to the process, we won’t be able to work together. Data cannot be rushed.
- What kind of results should I see?
- Again, every business is different in terms of specific KPIs, but you should expect to see higher engagement with your website, better SEO, and increased inquiries. Recently, a client increased engagement on the website by over 40% month-on-month, and nearly doubled the average user length of visit following 14 months of testing and optimization, while another saw an increase of 15% in offline sales (bricks-and-mortar) after 9 months.
- It sounds expensive…
- Well, it’s not free, but it’s not cost-prohibitive, either. And, in the end, it should be making you money. We work in AGILE-inspired sprints, so while we may have some intense analysis and meeting times, there is also a lot of waiting on data to roll in. For this reason, Growth Hacking quotes are designed as a fixed fee for the first 12-months, and then a fixed quarterly retainer thereafter. No worrying about hourly billing and hidden costs. We are your partner in growth.